Alakazam
01-10-2002, 10:59 PM
Hooray for this, online advertising company DoubleClick has phased out its Internet ad profiling service as part of its shift from media services, proving consumer tracking doesn't always pay. The New York-based company jettisoned its "intelligent" targeting service effective Dec. 31, a company representative confirmed Tuesday. Launched in 2000, the product allowed marketers to target ads based on a database of some 100 million profiles. The technology tracked people online anonymously and then served ads based on personal tastes.
The entire article is here at Cnet (http://news.cnet.com/news/0-1005-200-8407125.html?tag=mn_hd)
The entire article is here at Cnet (http://news.cnet.com/news/0-1005-200-8407125.html?tag=mn_hd)