Rando
04-28-2002, 12:07 PM
ZDNet has a brief session with Dave Kirk, Nvidia's top man in the lab.
Q: There seems to have been a lot of confusion over the GeForce branding lately. Have you learnt any lessons from this?
A: It is interesting to compare what we saw in the market after launch vs. what we thought about when we decided to do it. The picture we had was that GeForce4 was the 2002 model--the name denoted the model year, not the architecture, but a lot of customers perhaps did not realize this.
It is something for us to think about next time--the same naming dilemma will come up again when we have another product in autumn 2002 and spring 2003. Say we call our next processor the GeForce5--this does not necessarily mean it has a new feature set, just that it is a new product, so we may call it something else.
Read the rest at ZDNet (http://zdnet.com.com/2100-1103-893116.html)
Q: There seems to have been a lot of confusion over the GeForce branding lately. Have you learnt any lessons from this?
A: It is interesting to compare what we saw in the market after launch vs. what we thought about when we decided to do it. The picture we had was that GeForce4 was the 2002 model--the name denoted the model year, not the architecture, but a lot of customers perhaps did not realize this.
It is something for us to think about next time--the same naming dilemma will come up again when we have another product in autumn 2002 and spring 2003. Say we call our next processor the GeForce5--this does not necessarily mean it has a new feature set, just that it is a new product, so we may call it something else.
Read the rest at ZDNet (http://zdnet.com.com/2100-1103-893116.html)